CASE STUDY 02.
Jet Journal
A mobile travel application for saving and sharing places.
THE OVERVIEW
As Co-Founder and Creative Director, I took lead on many business, brand and creative initiatives, such as product conception, brand strategy, messaging, influencer and ambassador programming, content strategy and creation, as well as facilitating cross-collaboration amongst internal and third party partners.
Year: 2017-2020
THE APPLICATION
The idea for Jet Journal sparked from my move to Paris and discovering all that the city has to offer. From the speciality coffeeshops, seemingly endless amount of restaurants, cultural museums and more, it was hard to keep up with all of the places I wanted to visit, as well as remember the places I had previously visited. You can think of Jet Journal like a Pinterest but for locations, also mixed with a microblogging platform. With the app, users had the ability to save places they wanted to visit, (as well as keep notes on each place,) create and collaborate on journals with friends, and easily documents experiences with well-designed templates.
Similar to my approach on every project, especially when it comes to tech platforms, I wanted to bring a creative, aesthetic perspective that would differentiate the app from others. Within our team, we handled majority of business and brand development, as well as backend development, while outsourcing the frontend development and UI/UX to Yalantis based in Ukraine. I personally facilitated the collaboration between our internal team and third party contractors to turn the visions for Jet Journal into reality. Jet Journal was also part of an international incubator program in Paris where we continued to build the startup alongside other inspiring founders.
THE BRAND IDENTITY
We collaborated with multifaceted designer, Rebekah J, to create a symbolic, modern and clean visual identity. The “J” icon was representative of a mockingbird, which symbolizes the brand’s value of curiosity. Other brand marks incorporated geographic components, such as topographic map lines, to be used alongside primary and secondary logos. Overall, the visual identity closely considered the travel industry, as well as the brand’s values.
OTHER BRAND INITIATIVES
In addition to the creative direction necessary for the app development and visual identity, there were many other brand initiatives involved across content, digital, PR, and more. For content, I was responsible for strategizing and creating both written and visual content for the website, mobile application, social media and other marketing materials. Content creation often involved traveling and documenting businesses and brands in the hospitality space, such as boutique hotels, B&B’s, restaurants, and other unique locations that truly captured a sense of place. As for other efforts, I created a brand ambassador program to further build brand loyalty and awareness with early adopters of the application, which included custom branded gifting and other community-driven perks. In addition to the brand ambassador program, we regularly collaborated with aligned “micro-influencers” to further expand awareness and high-quality app adoption.
LET’S WORK TOGETHER
Have an idea for an exciting project? Looking for guidance and tangible support? I’d love to hear from you.