In the simplest of terms, I love a good project—whether that’s writing my weekly newsletter on Substack, bringing a passion project to life, or collaborating with a select number of clients to shape meaningful brands and ideas.

With a background as a 2x tech startup founder and former partner at a design studio, my work spans creative direction, brand development, storytelling, and business strategy. I’ve worn many hats over the years—from freelance writer to marketing director—and bring a multidisciplinary approach to everything I do.

These days, I work with a select number of lifestyle, travel and hospitality brands to craft compelling stories, content and experiences that bring their unique identity to life.

Below, you’ll find a snapshot of how I mainly work with clients, as well as my core areas of expertise. Have a project in mind? I’d love to learn more and see if it’s a good fit.

Looking for something more casual? On Mondays I offer Workshop Sessions for quick, strategic insights on your brand/business.