OVERVIEW
I help brands, founders and creatives translate vision into form, across brands, products, stories or other experiences. As a former tech start-up founder, my work blends strategic execution with creative sensibility and is grounded in a strong sense of place. Overall, the desire to create transportive experiences and environments is at the heart of my approach, with each project acting as a singular world that sparks inspiration and connection, new ideas and perspectives.
LET’S WORK TOGETHER
Brand & Creative Consulting
Project-based and fractional support for visionary creatives, founders and brands.
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Defining your vision, positioning, and identity to guide growth, projects, or personal brand development.
→ Brand strategy and positioning, naming, brand story, messaging, visual direction, foundational brand guidelines
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Turning concepts into tangible realities, from ideation to market*.*
→ Concept development, offer or project architecture, experience design, go-to-market/launch strategy
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Guiding and overseeing how a brand or project comes to life through visuals, words and experiences.
→ Cross-collaboration with creative team/partners, brand expression across touch points, experiential marketing campaigns, art direction
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Crafting narratives that reflect a brand’s unique identity and deeply resonate with its community.
→ Brand voice and narrative development, editorial writing, content strategy, newsletters and publications, thought leadership
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Embedded strategic and creative leadership for growing brands that need consistent guidance but aren't ready for a full-time hire.
→ Ongoing access across all services above as necessary (brand strategy, product development, creative direction, storytelling) delivered as a recurring partnership with integrated team collaboration and strategic planning.
LET’S CONNECT
Have an idea for an exciting project? Looking for guidance and inspiration? I’d love to hear from you.