ETC.
Selection of Work
Writing, photography, special projects & more
SELECT PUBLISHED WRITING
This is One of the Most Underrated Alternatives to the French Riviera for Travel + Leisure
Beyond the Riviera: Six Alternative French Seaside Escapes for Mr & Mrs Smith
Just Back From Normandy for Yolo Journal
5 dreamy weekend getaways from Paris: Bordeaux to Brittany for Swoon by Small Luxury Hotels
How to Start a Brand from Scratch on Substack
MULTI-SENSORY ZINE PROJECT
Several months after my son was born, I was craving a creative project and dreamed up this concept for a multi-sensory zine. The goal was to create something reminiscent of the nostalgic print magazines I loved—quirky quizzes, perfume samples, and interactive elements that transport readers beyond words and visuals into a world outside the page. Today's print magazines often miss this immersive quality.
With this inspiration, I chose winter as the central theme, shaping the tone across all content and materials. From a perfume sample infused with seasonal notes like nutmeg and sandalwood, to a handwritten crêpe recipe passed down from my husband’s French grandmother, the zine invited readers to experience the tastes, sounds, scents, and feelings we associate with the season. Created as a limited-edition, small-batch release, the zines sold out direct-to-consumer.
CUSTOM GIFTING EXPERIENCE
A curated client gifting experience featuring high-end products and commissioned ceramic pieces from Austin-based artist and designer Maya Blu Home. The goal was to create a sensorial experience that extended the service-based brand into the physical realm. Every object was carefully selected or created to represent the brand's style and quality while expressing gratitude to clients. The one-of-a-kind ceramics featured the brand mark, tastefully incorporating the visual identity into each piece.
THE VINTAGE ROUND TOP
I provided creative marketing consulting for The Vintage Round Top, a boutique lodge in Round Top, Texas. My work spanned content strategy and creation, styling, photography, social media, and strategic initiatives to elevate the hotel's guest and brand experience. Below is a selection of images from the Round Top Shopping Retreat, as well as their Collection 03, a curation of old and new objects that captures the brand's unique identity.
PHOTOGRAPHY
A selection of my photography work for personal and professional projects, both on digital and film, featuring destinations like Villa d'Este in Lake Como to family-run B&Bs in the South of France and other unforgettable locations and experiences.
